Tourism Management Master's Program (Turkish with Thesis) (M.S., 1 - 2 Years)

This course teaches students how firms formulate, implement, and evaluate strategies. This course aims to make students use all the knowledge obtained from past courses (e.g., tourism and hospitality operations, marketing management, organizational behavior, and financial management), coupled with new strategic management techniques learned, for charting the future direction of service organizations. Thus, students are expected to discuss a number of case studies and come up with suggestions for business practice.

The purpose of this course is to teach students how to approach tourism and hospitality research, research plans and proposals, qualitative and quantitative research methods, survey design, research practice and survey analysis.

The aim of this course is to focus on the use of financial information for managerial decision making in the international hotel and tourism industry. This course develops the students’ ability to use accounting techniques as an aid to planning and controlling operations as well as giving an understanding of company accounting/reporting process. At the end of this course, the students will be able to measure business performance through the use of strategic performance measurement techniques, prepare profit planning frameworks, understand and set business budgets, and use contemporary pricing issues in making decisions.

The aim of the seminar course is to develop students' research capacity and guide them to prepare a draft research proposal. The students will gain presentation and communication skills, and competencies of working autonomously and with the group, and learning effective writing of a research proposal.